Brand Image during WAR

Due to the latest war, that unfortunately has a worldwide impact not only on humanitarian emergency, attacked country, but as well at economic level with greater international influence. Almost all countries, very few exceptions, have interdependent economies and rely mainly raw materials, goods, financial services, finite products, technology, know-how are supplied by other states. We live in Global World, where friendship, stewardship, understanding, mutual respect protection of humans’ life must prevail both for “blessed”, also inhabitants Earth. The recovery after CoVid-19 pandemic is complete, actual was totally wiped out; many countries still need time restore their Gross National Income, result, different sectors were likewise affected medical emergency restrictions. Innumerable multinational companies decided, owing war against Ukraine, cease, suspend even withdraw activities, production brands from aggressive country. In this article, we want discover if appealing kind measures increased brand image among potential customers. findings quite intriguing.